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How a Monster-Sized Marketing Campaign was Built for China's 'Great Wall' (EXCLUSIVE)

December 5, 2016
The Great Wall presents a whole series of firsts. It is the first movie made in English by ZhangYimou, Chinas master of the big spectacle. Costing some $150 million it is possibly the biggest-budget Chinese film of all time. It is certainly the biggest Hollywood-Chinese co-production to data and is Matt Damons first Asian movie.

Additionally, it is the first picture to emerge from Legendary East, the Chinese wing of Thomas Tulls now Wanda-owned Legendary Entertainment production powerhouse.

All that is another way of saying there is a lot at stake. And it is why the movies upcoming release in China is being delivered to market with an unprecedented marketing and promotional campaign.

It is a new kind of film, says producer Peter Loehr, and CEO of Legendary East. The action-fantasy-adventure movie has major elements of Western blockbuster cinema, yet is 20% in Chinese and is directed by Zhang, whose film credits include epic Hero and House of Flying Daggers. His track record mounting massive live eventsincludes the opening and closing ceremonies of the 2008 Olympic Games, and the recent G20 Summit Conference in Hangzhou.

This film is absolutely what Ive spent 25 years of my career building up to, says Beijing-based Loehr, who was previously a Chinese indie producer and later the China head of talent agency CAA.

Jeff Shell, chairman of Universal Filmed Entertainment Group, believes that the film can change the course of Chinese movies in international markets as well. At Universal we are huge believers in a bright future for Chinese Cinema, fueled by the impressive recent growth of the Chinese theatrical marketplace. Our participation in The Great Wall is very exciting to us. The combination of a tentpole scale Chinese-themed picture, the vision of the renowned filmmaker Zhang Yimou, the star power of Matt Damon and the enormous cast of talented Chinese actors make it the ideal vehicle to introduce Chinese creative product to the global audience, Shell told Variety by email.

The film originated with a high concept idea that the Great Wall of China only needed to be that size if it was built to keep out something far nastier than mere humans from Legendary founder, Tull.

It is not that I actually saw it from a plane. Rather when I was a little boy I heard that the only man-made object you could see from space was The Great Wall of China. Whether it is true or not, I could not conceive of the feat of engineering and ingenuity to build it. And Ive been fascinated with it my whole life, Tull says.

The film was shot in mid-2015 and Zhang has spent more than a year in post-production. The China release date of Dec. 16 puts it squarely at the height of peak season cinemagoing in the Middle Kingdom. It releases in North America on Feb. 17 next year with outings in international territories between those dates.

The lengthy post-production period gave plenty of time to cut visual material for promotion. Online marketing is much more important to film releases in China than in Western markets where posters and TV ads may dominate. Producers delivered more than 60 pieces of bespoke video for online consumption, in addition to a conventional trailer, a teaser trailer and three music videos. The trailers have played ahead of nearly every significant local and Hollywood film in Chinese theaters since Oct. 1.

Marketing in China shifted up a further gear with a major event called the Five Armies Press Conference on Nov. 15. The films marketing is stretched over a series of events, introducing the films worlds in pieces, so that people get to know the concept progressively, says Loehr. The Five Armies event introduced the battle groups, their leaders and the actors who play them as well as the unique weapons required to fight the films monsters.

That has been followed by the release of the first and second singles from the soundtrack. This week (Dec. 6) sees a large glitzy press conference in Beijing with the full cast in attendance, followed by a one day junket for domestic Chinese press, and then another for South East Asian press who are being flown in.

Along the way there will be further reveals about the creatures, their interaction with the human characters and the release of the final song. On Friday, the promotional action shifts to Shanghai for an event with more focus on the movies animation and proceeds going to the Great Wall Preservation Fund.

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Screenings for Chinese press, friends-and-family and opinion leaders begin from Dec. 12. Public screenings begin from 7pm on Dec. 15, the evening before the official release date. Presentations will use an almost unprecedented combination of format including 2D, 3D, IMAX 2D and 3D, China Giant Screen, and 4DX, the Korean technology that sees supplementary content and screen extensions projected on a cinemas side walls for a 270-degree effect.

The film was conceived and greenlighted even before Wanda acquired Legendary in the deal that was announced in January this year. Its four financier and presenters are Legendary, Universal Pictures, China Film Group and Le Vision Pictures.

The range of resources that Wanda can bring to bear Chinas largest cinema chain, distribution, and two marketing companies elevate the films launch into a national event. China Film and Wandas Wuzhou Distribution firm are the distributors of record, while Legendary and Le Vision (part of the Le Eco group) oversee marketing and promotion.

Where we might have had 8 people in a marketing meeting for Pacific Rim or Godzilla that expanded to 20 people on Warcraft, including people from Wanda, Wanda Cinema Line and (social media giant) Tencent, says Loehr. Warcraft had a stellar opening and achieved a lifetime gross of $220 million, making it the third biggest film this year in China, a figure that dwarfed the $47.2 million it achieved in North America.

For The Great Wall weve held marketing and strategy meetings every Saturday with up to 60 people in the room from Legendary, Le Vision, CFG, Wanda Cinema, Tencent, China Movie Marketing Group, Mtime, Wanda Malls and Wandas real estate development team, says Loehr. Some 260 of Wandas malls are putting on Wall events. Mtime, the movie ticketing and marketing firm Wanda acquired this year, is putting on Dare to Dream and Zhang Yimou exhibitions in a further 56 malls and CMMG will promote an augmented reality video game.

If you are doing things that are formulaic, or that audiences feel theyve seen before, it is going to be a hard sell, says Tull. The canvas and some of what Zhang accomplished is jaw-dropping.

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7 of the Best Year-End Digital Marketing Priorities - Search Engine Journal

September 14, 2016
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Regarding personal goals, September is an iffy month. You have either achieved the goals you set out for yourself at the beginning of the year or have come to accept that you will not accomplish those goals and will just wait until the new year for a fresh start.

For marketers, however, September is different. Unlike a personal goal that can be shrugged off, an end of year marketing goal must be met in business. And you are heading into the fourth quarter of the year, most notable for a tremendous number of holidays in the United States and many other countries.

Depending on your business, this may mean a boom or drop off in business. Hence, as marketers, you may either be ramping up to meet those end of year goals, grasping at straws to meet those end of year goals, or preparing for the beginning of a new year.

Depending on which type of marketer you are, the following seven are the top end of year digital marketing priorities. The first one may not apply to all businesses, but the last six definitely will be.

1. Get Holiday Campaigns In-Sync and Finalized

Do you have your holiday marketing and advertising campaigns planned out for the upcoming holiday seasons? If so, now is the time to make sure they are all in-sync and ready to be rolled out at the appropriate times.

When I say in-sync, what I mean is that your holiday campaigns are consistent throughout your entire online and offline presence. The same colors, the same designs, the same message, the same featured products, services, benefits, etc. Similar to your logo, having consistent holiday campaigns will help ingrain your brand and your promotions into your customers minds.

Visit Toyotas main website and social channels. Chances are, you will see that the websites hero image matches each social profiles cover photo. And if you went to one of their dealerships, youd likely see matching banners there as well.

From left, clockwise: recent banner ad campaign, Facebook cover photo, and main website's hero image. Screenshot by author.From left, clockwise: recent banner ad campaign, Facebook cover photo, and main websites hero image. Screenshot by the author.

Campaigns like that lead the customer straight to the thing that got them excited about your business in the first place without any breaks in the messaging or distractions.

2. Start Comparing This Years Data to Last Years

How will you know if youre on track with your goals and ready to meet them by the end of the year if you havent been comparing this years analytics data to last years? You probably arent shooting for the same goals as last year, so you should adjust your data comparison accordingly.


This Conversions Overview report for a service-based business that measures contact form submissions as goals shows that this business is already behind compared to last year. At this stage, its important to know whether this years conversions were higher, dollar value wise, or if more conversions need to be made during the last quarter to meet the businesss overall goals.

For retailers who can plug a real dollar figure into the goal value, the report will be much simpler. They will instantly see if their website has produced the amount of revenue compared to last year to either meet or beat your goals.

For either marketer, if you havent met your goals, then it may be time to look into some aggressive marketing and advertising options for the fourth quarter.

3. Plan for a New Yearand a New You

Everyone wants to improve upon something each year. Lets say its their looks, their health, or their education. A business can shoot for the same things.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

When it comes to looks, a business can update its logo, website, graphics, and other branding materials. If your business hasnt done so in several years, this may be the first New Years goal you tackle.

When it comes to health, a business can look at the health of the businesss finances, products, services, or its employees. With the latter, it could be anything from getting employees discounts at your local gym to hiring more employees so everyone can go home on time each day.

When it comes to education, a business can look at helping employees grow themselves through more training opportunities. Employees with more training will become more valuable for your business.

The goal isnt to just create a new budget for the new year, but to create new aspirations for your business to strive towards. Growing your business in a more meaningful way can have even longer term benefits than simply setting yearly sales goals.

4. Organize Your Marketing Strategy

If your marketing team is all over the place regarding not knowing who is handling what, not having a guided process to use to train with, and not having a reason for every tactic used by your team, then its time to get your marketing strategy organized. Implementing a new strategy during a busy holiday season where lots of campaigns are going may not be the ideal time.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

Thats why youll either want to get it in place before that fourth quarter or immediately after in the new year. The sooner you get your strategy organized, from top to bottom, the smoother each of your campaigns will be to run.

A lot will depend on the size of your team, but here is an example of what youll want to do.

Each member of your team should have their primary role, the skills to backup another team member should the need arise, and the ability to train new employees for both roles.Each process that you use in your marketing strategy should be fully documented so that anyone on your marketing team could pick up your documentation and do a specific task if needed, such as how to edit a blog post from your freelancers or how to run a Facebook ad.Each task that you do should have a justification. This can just be a document where you have different headings (Content Marketing, Search Marketing, Social Media Marketing), and under each, you note why each thing you do in that particular area is valuable to your business. Include each years conversions data if possible to backup your statements.

Once youve established this strategy, you will only need to review and modify it periodically to ensure it is still current and the best way to manage your marketing team, processes, and task choices.

5. Track Website Visitors with More than Web Analytics

Ive mentioned conversions a few times throughout the post. If you havent set up your web analytics to track conversion goals on your website, now is definitely the time to do so. You may have missed out on a lot of great data for this year, but if you have a busy holiday season, you still have time to capture that traffic and be prepared to capture all of next years analytics data and beyond.

Also, remember that its not just about web analytics anymore. Google Analytics allows you to reach website visitors through remarketing via Google AdWords. Facebook, Instagram (by way of Facebook), Twitter, and now Pinterest allow you to advertise to your website visitors by adding their tags to your website. Some will even use those tags to give you some insights on your website visitors through their network.


As shown above, you can use Facebook Audience Insights to analyze the ad audience you create from your website visitors. Its like web analytics, with more personal demographics about your visitors. Including with standard demographics are other Facebook pages they like, how they engage on Facebook (i.e., do they click on ads?), household stats, and spending habits (i.e., are they more likely to shop online or in your store?).

All of this information can help you get to know your website visitors better. Combined with your standard web analytics, you should have enough information to make important business decisions about your marketing strategy, what to feature on your website, and much more.

6. Optimize Your Website for Mobile

Im probably preaching to the choir, but if your website is not optimized for mobile, either now or after the holiday rush is the time. I only suggest after for those worried about crashing their website before the major shopping months to come.

For everyone else, get mobile as soon as possible. While you dont have to opt-in to everything that is mobile, such as Google Accelerated Mobile Pages (unless youre a major content publisher, in which case, you should), you should, at aminimum, have a responsive web design.

The Top 7 End of the Year Digital Marketing Priorities | SEJ

A responsive web design, as recommended by Google, will allow anyone to view your website easily with any device, from their TV to their smartphone. It will allow them to engage with your website, whether its filling out your contact form or making a purchase.

So be sure to find a good responsive template, theme, or designer for the platform you use on your website (WordPress, Shopify, etc.) and make your website friendly to any visitor, regardless of the device they use.

7. Optimize Your Website for Speed

Its not all about the layout. Speed can make a huge impression on a website visitor. Or not if it takes too long for your website to load, your visitor may never see your website at all. Thanks to technology like Google Accelerated Mobile Pages and Facebook Instant Pages, people are becoming accustomed to fast web page loading speeds. Hence, your website needs to load as quickly as possible to meet their expectations.

A good way to find out how long it takes your website to load is the WebPageTest. It will rank your page load speed.


Then it will let you click on the waterfall view to find out what files are causing the most harm to your page load time. This will usually reveal things like large images on the page, code for website software or plugins, or callouts to APIs for widgets displayed on your website.

If any of these things are slowing your page speed, ask if they are necessary for your business, websites design, or websites functionality. If they are not, remove them. If they are, see if they are in some way compressible.

In Conclusion

Whether you are looking for a Hail Mary in the fourth quarter of this year to achieve your goals, or you are simply getting ready for your slow season, there are lots of things you can be doing to improve your marketing. Dont let this month be spent in dreaded anticipation. Spend it planning with intention instead.

Image credits

Featured image:tashatuvango/DepositPhotos.com

In-post photo #1:gustavofrazao/DepositPhotos.com

In-post photo #2:grublee/DepositPhotos.com

In-post photo #3:-Baks-/DepositPhotos.com

Screenshots by Aleh Barysevich. Taken August 2016.

Is Google Trying to Kill SEO? - Entrepreneur

July 1, 2016
Attend our free webinar July 12 and discover SEO, social media and content tactics to boost your brands online visibility. Register Now

Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giants motion to dismiss a case that could redefine how businesses engage in search engine optimization. The case is especially noteworthy, as most previous challenges based on Googles search results have resulted in immediate dismissal.

Google claims the plaintiff, e-ventures Worldwide LLC, engaged in search engine manipulation in order to cause its websites to be ranked higher in Googles search results, stating that doing so was bad behavior that had to be deterred. Consequently, Google summarily de-indexed hundreds of the plaintiffs websites without review or redress. The de-indexing was not based on algorithmic rules or webmaster guidelines, but rather, subjectively applied based on an anonymous tip from an unnamed third party.

Related: These 9 SEO Tips Are All You'll Ever Need to Rank in Google

The larger question here is chilling to virtually any small business which seeks a higher ranking, since Googles own definition of search engine manipulation is vague and unpredictable. According to a brief filed by e-ventures attorney Alexis Arena at Flaster Greenberg PC, Under Googles definition, any website owner that attempts to cause its website to rank higher, in any manner, could be guilty of pure spam and blocked from Googles search results, without explanation or redress.

It seemed as though I was personally targeted by Google, said Jeev Trika, CEO of e-ventures Worldwide. I would purchase a brand new domain and post nothing more than bye bye world and within minutes, Google would de-index that domain too. So, Googles argument that it was removing websites because they were violating Google webmaster guidelines falls flat. It was not about the website content, it was about targeting the website owner. The fact that Google targets people like this is not something that is consistent with their published policies, or what they tell the public.

The brief notes that search engine manipulation includes anything done to a website to make it more visible on Google -- and therefore virtually any business using generally accepted SEO tactics (or any marketing tactics, for that matter) could be accused of manipulation, giving Google an excuse to de-list a website arbitrarily and outside of its algorithmic process, or as in the case of e-ventures Worldwide, de-index all of a website owners properties summarily. Should Google prevail, commonly used tactics such as title tags, incorporating keywords in headlines, incorporating legitimate backlinks, or even writing a daily blog would all be suspect. The outcome of this case could dramatically affect how virtually every business in the world does its online marketing.

A First Amendment question.

Google is claiming First Amendment rights, stating that it is a publisher and free to publish or not publish anything it sees fit. How Google defines publishing is a bit of a stretch -- they do publish a constantly evolving list of algorithmically-ranked links to websites, but that is by no means the same as operating as a media outlet which exercises editorial discretion. By journalistic definition, a SERP isnt the same thing as an article -- its just a mechanically ranked database. Googles entire case however, rests on a First Amendment argument.

Related: Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted

There is an important distinction being brought out in this case that goes far beyond the rights of e-ventures Worldwide, and calls into question the very nature of SEO and digital marketing. In previous cases, the courts have found that Google does indeed have First Amendment protection, but in those cases, the questions related to the rankings of a website, rather than deletion of websites simply because they were affiliated with a person or a company. Previous cases have held that, for example, if someone claims they should be ranked higher in the SERP than Google shows, Google prevails on First Amendment principles. But, if Google bans 366 websites from all search results because they are affiliated with a particular person or company, then that is a very different thing than anything the courts have addressed previously, said Alexis Arena, e-ventures Worldwides attorney.

Google did not offer a response to our request for a comment, but they did provide a copy of their most recent June 1 legal filing, which attempted to reinforce their First Amendment claims and argue again for dismissal, again reinforcing its opinion that search engine results are editorial opinions and therefore qualify for First Amendment protection.

What is SEO and is it a legitimate strategy?

Before Google refined their algorithm, getting on the first page of search results often could be achieved with tactics like keyword stuffing and artificial linking schemes, but those days are gone, said Jeev Trika, CEO of e-ventures Worldwide. Because of changes to Googles algorithms, Internet entrepreneurs and Web publishers like myself now go the extra mile to provide websites and articles that are relevant, useful, and written to journalistic standards, and that has made the virtual world a better place.

Related: The Top 4 Reasons SEO Is Dead

But, says Trika, Google has overstepped its bounds in invoking First Amendment rights to arbitrarily quash websites without review, on the basis of an unsubstantiated third party anonymous tip, and outside the realm of the Google algorithm. Googles actions deny businesses the basic right to market themselves in the digital economy, said Trika. Google in reality controls the market for Internet advertising, and must be held to a higher standard.

Trika suggests Google is not drawing a distinction between generally accepted search engine optimization techniques -- such as simply creating and publishing outstanding articles and useful information -- and what they refer to as search engine manipulation. SEO is simply engaging in an ever-changing array of tactics to gain recognition -- something businesses have done long before the Internet existed. By Googles own definition of manipulation, any company using header tags or incorporating keywords into headlines could be subject to arbitrary de-indexing.

Googles business model isnt, at the end of the day, providing a free search engine or publishing data, its selling advertisements, said Trika. The free search engine is merely a vehicle for doing so. Google has an economic reason to deny legitimate Web publishers who are promoting SEO placement in the SERPs so that they can sell more advertisements, but that type of anti-competitive action should not be protected by the First Amendment.

Ever since the first advertisement appeared in the very first newspaper, companies have attempted to use marketing, advertising and public relations tactics to bring more attention to themselves. SEO is merely one more tool in this time-honored commercial tradition. The outcome of this case may well have a lasting effect on how companies move their marketing initiatives into the digital world.

What could Google possibly want with an armless robot? - Washington Post

April 12, 2016
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Seven weeks ago,Google made waves in the robotics world with a human-like robot that could walk on uneven terrain, lift boxes and get backup after falling. Such abilities hadnt been seen in one robot. Now Google (formally known asAlphabet) is at it again. Another robot has emerged from X, the companysexperimental labs, roaming outdoors on two legs, according to a new video that surfaced from a conference in Japan.

While experts call it an impressive demonstration of balance and two-legged walking, it remains unclear what real-world uses Google or anyone could have with a legged robot in the near term.

It will still be awhile before we see these robots in a context outside a very compelling demonstration video, said Brian Gerkey, chief executive of the Open Source Robotics Foundation. The thing that would really make a difference is coming up with whats the real useful work that can be done by these sorts of platforms? Im sure its there, but we just havent figured that out yet.

[Why roboticists are raving about Googles new robot]

According to Gerkey, choosing a wheeled design for a robot provides fewer challenges. While wheeled robots cannotfunction on rocky terrain or steps, they can navigate much of the developed world through handicap-accessible sidewalks and buildings.

The robot, which looks vaguely human with its two-legged walking, doesnt have arms, which limits its capabilities. Most of the three-minute video includes the robot walking around outdoors and climbing stairs. In one brief clip, it appears to be cleaning stairs with an attachment on one of its feet. The robot was developed by Schaft, a Japanese subsidiary of Googles labs.

Its hard to imagine thats the most economical or practical way to clean stairs, Gerkey said.

But, he added: Given the investment Google made in robotics and the talent that they pulled together through acquisitions and subsequent hiring, I would really love for them to carry through and do something amazing. I think they have the potential to do it.

Chris Atkeson, a professor at Carnegie-Mellons Robotics Institute, was struck by the robots lack of arms, and the decision to not build knees into its legs.

The question is why build a robot with no arms? Atkeson said. One guess is the purpose of this robot is to walk around and make maps in places where their mapping cars cant get to.

The video is also notable given a Bloomberg report in March that Google planned to sell Boston Dynamics, the company that makes Atlas, the humanoid robot whose videowent viral in February. According to the report, Google was concerned about a lack of near-term products. It appears Google doesnt feel the same pessimismabout Schafts robots.

An X spokeswoman, Jacqui Miller,said the company is defining real-world problems where super-advanced robots and other big thinking can provide practical help. The conference in Japan was not intended to be a product launch, she explained.

In Tokyo last week the SCHAFT team, who are now part of X, presented some of their latest work, including a video of some of the situations their robot can navigate, like stairs or slippery rocks on a beach, Miller wrote in an email. As with all of the robotics teams that recently moved from Google to X, were looking at the great technology work theyve done so far.

Want Your Website To Rank Higher? Employ These SEO Tips

December 6, 2015
dallas seo expert

If you want to get into search engine optimization but aren't sure what to do, then look no further. What you have to keep in mind when it comes to search engine optimization is that you have to try to learn as much as you can to apply towards your success. This article can help you to do just ,that for your search engine optimization endeavors.

To maximize your search engine optimization impact, consider your off-site networks. Is your website and/or business widely linked? Are you doing everything you can to take advantage of the power of social networking? If you cannot answer "yes" to either question, consider these ideas an easy way to boost your page views and name.

Take the time to create a site map for your website. This is a page listing that provides a list of all of the pages and links of your site so that search engine spiders can easily search your site. Using that site map makes your visitors have to use fewer clicks to go to where they want to go.

When creating anchor text on your site links and on incoming links, you can boost your search engine rankings by varying the text content of the links. It can hurt your rankings as it looks like an automated program if the anchor text on every link is the same. Varied links appear as the work of many different people and are rated more highly.

Provide links to other blogs and websites to increase your views. You will improve your search results within the major search engines if you have an active linking system. Find articles that you like that relate to your content and add links to them. Be sure however to keep your page from becoming just a page of links or you'll lose your viewers.

In search engine optimization every use of a keyword will benefit a website. Savvy webmasters remain aware of this and include keywords everywhere, even in file names and URLs. Not every keyword use is treated equally by search engines, but all of them have some positive effect. URLs http://google.about.com/od/searchengineoptimization/ and file names with keywords contribute their little bit to optimizing search engine results.

Use search engine advertising products to find out what keywords related to your field of work are popular. Once you find out what kind of keywords work well, use them to describe your website. Make sure to do searches with this tool regularly to stay up to date: popular keywords can change very quickly.

Find your keywords. Search through other sites to find out what keywords will be most likely to link back to your website. Use this information to plan the located here keywords you will use to increase volume to your site. The better matches you have, the more likely you will be to increase visitors.

To rank higher in search results, you should use an index page or a home page that you can link to. Your content is going to vary and be updated: a page might not interest people for very long. By referring constantly to the same index page, you can however rise steadily in search results.

When setting up the Title tag on the pages of your site you should leave off your company name unless it is a well-known name. Many people will not search for the name of your company directly and it could limit the number of hits that your site receives.

You do not have to use the same exact word for your keyword throughout your article. Search engines are optimized to understand that plurals and tenses of your keyword are really the same word. Using this will keep your keyword visible to the search engines, and will make your page much more readable for your audience.

If you are creating pages in languages other than English, include the language meta tag in your page. The tag allows search engines to know what language your site is written in and including it can help boost your rankings for searches for your keyword that are in your chosen language.

The easiest way to find out just how effective your attempts at Search Engine Optimization are, go to Google and type in the words you would expect people to use to find the type of information or product you are promoting. If your page doesn't show up on the very first page of the results then you have work to do!

Try using Adwords in connection with geo-targeting. This can help you see how visitors from different areas all over the world affect your rankings. Adwords does give you a bit of insight as to how well you are doing in other countries, although global figure conversion can questionable.

Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.

You have to really be committed to SEO in order for it to help you become more successful. Different methods work at different times, so it is important that you change your SEO methods over time. This may just not be for you if you are not ready for that type of commitment.

You can optimize your content by placing a limit on the number of outbound links that stem from the site itself. Even the largest page on your site should have no more than 40 to 50 outbound links your top page should be limited to only 10 outbound links. Too many outbound links compromises the overall integrity of the page, which can affect site ranking.

In order to find the best results for what you are looking for when using a search engine, it is important to not use too many words. The more words that you type into the search bar, the more specific that search has become and will hide many valuable options from you.

The best way to make the most of SEO is to build incoming links that are solid, write a great title and META description, be sure your internal linking structure is strong, keep your content quality level extremely high, and don't worry too much about the keyword density level. If you do all of these things, you will see your rankings in the search engines climb.

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